Project Scope

20% vacancy and expensive new construction with no clear direction in either target audience or marketing. There was a need to attract quality tenants in a competitive market – and to increase rental income.

‍

Solution

We revised the leasing strategy and narrowed the target group to expats and tenants with specific housing needs. At the same time, we analyzed the market and significantly increased rent levels.

Result

Vacancy was reduced to 0%, and tenants’ willingness to pay exceeded expectations. A sharper positioning and targeted segmentation led to both faster leasing and higher rental income.